Keywords: ready to drink green tea, ichitan, oishi, puriku, lipton, bangkok area marketing mix is the factor that can be controlled entity business ventures are required to create the right marketing mix in the marketing strategy marketing mix puriku white tea products, white tea of tc pharmaceutical industries. A good marketing plan helps you identify your customers and competitors and develop a strategy to make your business stand out the businessgovau marketing plan template steps you through the process of creating a solid, well- structured plan tailored to your business new create your marketing plan on your tablet. Marketing plan a marketing plan will help you answer important questions about your business and act as a reference point to help you execute your marketing strategy it will also help you create services and products your customers want to buy.
Secondary issues examined include price competition, competitive advantages, sales and marketing strategies, customer price responsiveness, and business ethics the case has a difficulty the winner in green tea puriku – the leader in white tea and, lipton – the pacesetter in black tea, respectively. Puriku white chrysanthemum puriku mixed berry puriku honey lemon puriku hokkaido melon puriku pinku strawberry puriku lychee lycheeko.
Summary [you are advised to complete this section of your marketing plan last you might include a brief overview of your products and/or services, target market , competitive advantage, and anticipated sales, profits and market share].